Speaker Details

JOONWOO SON
SONNET CO., LTD.

JOONWOO SON

Chairman
Dr. Joonwoo Son is the Founder and Chairman of Sonnet.AI, South Korea’s leading autonomous mobility startup. With over 29 years of experience in automotive research and development, he has led innovations in autonomous driving technologies across both academia and industry. His leadership has driven Sonnet.AI’s real-world deployments and the design of its next-generation Roboshuttle. He previously served as Principal Research Engineer at DGIST, Senior Research Engineer at Daewoo Precision Industries and SiemensVDO, and Visiting Engineer at MIT. Dr. Son specializes in autonomous systems, AI, and human factors in mobility.

Presentation

Autonomy by Design: Real-World Lessons Shaping Our Roboshuttle Vision

Since launching its first commercial autonomous mobility service in 2021, Sonnet.AI has expanded operations across diverse cities in Korea, gaining practical insights from deployments in tourism, commuting, and everyday transport. These real-world lessons have shaped our vision for a next-generation Roboshuttle—designed from the ground up with a software-defined architecture, operational service integration, and a user-focused design. Crucially, the shuttle is engineered for cost-effective manufacturing, ensuring scalability and commercial viability. This session explores how field-proven experience is driving innovation across software, service strategy, and shuttle design to enable a practical, inclusive, and sustainable future for autonomous mobility.