Peipei ZHAO

President, North America

Peipei Zhao is President of North America at RoboSense (2498.HK), where he leads strategy, partnerships, and LiDAR deployment across the U.S. market. He helped launch first U.S. OEM production program with Lucid Motors and has supported cross-border collaboration with partners like Mcity. With prior leadership roles at Ericsson, Flex, Valeo, and Changan, Zhao brings 15+ years of global technology experience. In 2024, he was named a Champion of Diversity by Automotive News for his leadership in mobility innovation.

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Presentation

Reframing LiDAR: Lessons from China’s Deployment for the Global ADAS

LiDAR remains underutilized in ADAS, but China is changing that—with 150+ production models already equipped. Driven by regulation, consumer trust, and smart integration, LiDAR is scaling faster in China than anywhere else. In this session, Peipei Zhao, President of North America at RoboSense, shares deployment lessons from China and how they can inform global ADAS strategies. Drawing on programs like the first US OEM initial LiDAR deployment, he explores how LiDAR adoption can grow across markets. Rather than focusing on specs, this talk reframes LiDAR’s role through deployment, perception, and system design—offering a strategic blueprint from China for the world.